The artwork is a line of loudspeaker silhouettes with no badges on them, which is the whole joke. The point is that the cable behind a great demonstration is often the part nobody names.

From the advertisement
Behind every great speaker... there’s AudioQuest.
Speaker cable is the one link in the chain carrying real current, so geometry and conductor quality matter in a way that is easy to hear on a resolving system. AudioQuest’s ZERO-Tech models address characteristic impedance mismatch directly, which is why they sit at the top of the speaker cable range.
A note on bi-wiring, because it comes up constantly: you bi-wire the Lone Ranger by pairing it with BigFoot BASS, which is the dedicated bass wire designed for it. Brave Heart is a full range cable only and sits above Lone Ranger.

The AudioQuest speaker cables we carry:
- AudioQuest Brave Heart ZERO-Tech
- AudioQuest Lone Ranger ZERO-Tech
- AudioQuest BigFoot BASS
- AudioQuest Rocket 88
- AudioQuest Rocket 44
- AudioQuest Rocket 33
- AudioQuest Rocket 22
- AudioQuest Rocket 11
Artwork and advertising copy are AudioQuest's, reproduced from the marketing assets AudioQuest supplies to its dealers. Any figures printed in the artwork are AudioQuest's own at the time the ad ran and are not a current price quote. All Elite Audio is an authorized AudioQuest dealer.