A founder being asked to pick a favourite usually points at the flagship. Bill Low points at the middle of the range instead, and the ad is built entirely around that choice.
"They are my personal ambassadors." William E. Low, Founder.
From the advertisement
My heart has always been with our just-a-little-bit-more buys-so-much-more pleasure models. They are my personal ambassadors.
Red River, MacKenzie and Yukon occupy the part of the range where each step up still buys a clearly audible change rather than a refinement you have to hunt for. All three use solid conductors, which removes the strand to strand interaction that colours stranded designs, and all three are available terminated as RCA or XLR.
All three models from the ad, in both terminations:
- AudioQuest Red River RCA
- AudioQuest Red River XLR
- AudioQuest MacKenzie RCA
- AudioQuest MacKenzie XLR
- AudioQuest Yukon RCA
- AudioQuest Yukon XLR
Artwork and advertising copy are AudioQuest's, reproduced from the marketing assets AudioQuest supplies to its dealers. Any figures printed in the artwork are AudioQuest's own at the time the ad ran and are not a current price quote. All Elite Audio is an authorized AudioQuest dealer.